This is a commercial for Lopez Murphy who ran for president in Argentina in 2003. He got over 16% of the votes but didn’t win.
The commercial works best the first time you see it.
The guy who come up with the concept for this commercial must be a genius!
Paying the bills!
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{ 5 comments… read them below or add one }
Interesting stuff yes
It seems that this commercial is built up on the same principle that scientists are studying regarding reading. That we only need to see the beginning and the end of the word in order to recognize its meaning.
In this clip the beginning gives a negative signal and when he starts coming back up, he gives a positive signal. Everything in between we interpret based on what was in the header of the information flow…
Wow, this is really great! insanely good idea…
Wow – didn’t take you long to get here since I started following you on twitter
Wow! That was really cool. I agreet that whoever came up with that is a genius!
really really genius idea. Very interesting, i’ll share that video to my friends.