Just 10 minutes ago I was doing something that millions of people online do every day and I bet that you have done it already at least once today!
I was searching for information on Google!
How cool is that?
While doing another one of my searches I suddenly had a revelation.
What I know for sure:
- A lot of people are searching something
- A lot of people are using Google to find what they are searching
How to take advantage of that?
In order to take advantage of the fact that a lot of people are searching(and hopefully finding) something, we should produce content that is relevant to other people. I know, basic stuff – but keep reading!
What is relevant content?
This is where I had my revelation.
Relevant content is the content about the things you are searching yourself
Instead of trying to do what millions of bloggers are trying to do – writing content about the things that they think are of interest to other people. You should turn your eyes to the person you know best – yourself.
If I am searching for something, then chances are that other people are searching for the exact same thing using exactly the same search terms!
If you are using a certain term or keywords to search for something specific and you don’t find what you are looking for then you have a perfect chance to produce the relevant content yourself.
Make a post about what you were looking for and use the keywords that you used in your first search that didn’t provide any relevant results.
This way you will ensure that when someone googles the exact same phrase they will find your post and end up reading your blog.
Using Google Web History
Have you ever heard of Google Web History? It records all the searches you make in Google (while logged in). That way it can be extremely useful to get an overview on what exact search terms you used to find the information you were looking for.
During the last 2 years I have made a total of 1921 Google searches. For example in December 20th 2006 at 9:45 pm I searched for “political map of europe” and on the 7th of September 2007 I searched for “hutchinson effect”.
The best part about Google Web History is that it also records the search results you clicked on. After searching hutchinson effect I visited a page in Wikipedia about John Hutchinson and read an essay about his discoveries.
Until now I really didn’t like the fact that Google saves my searches. I felt that it was somehow compromising my privacy. Now that I have realized how I can turn these searches into good and relevant content I am very happy!
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