Today’s question comes from Michael in Egypt:
Why did you call your site Financial Jesus?
The Answer
Before I started with www.financialjesus.com I actually made a few other blogs. The first ones I made were in my mother tongue – Estonian. They were active only a short time but quite successful. I thought that why bother trying to be a success in little Estonia when I can be a success in the whole world. That’s how I started my first English blogs.
The predecessor to Financial Jesus was my blog called Psychology of Money. This was what I could truly call my own first website. I worked hard and posted 3 articles every day for a month. This is a pace that not a lot of bloggers can keep up with.
Soon after launching the website I realized that while my content was great I had a trouble with the domain name of the site – www.mmmoney.org – while it was short it was kind of meaningless – money with 3 m-s.( Don’t try going there – the domain doesn’t work anymore). Further more I discovered that my website’s domain name doesn’t pass the phone test.
I figured that I needed to brand myself better – to have a site name that is easy to remember and at the same time would mean something.
After deciding that I needed a new and better website I started to come up with potential name ideas. I had about 20 different options but the one that sounded the best was Financial Jesus.
In my opinion these are the benefits of having Financial Jesus for a website name:
- It is easy to remember
- It is controversial – controversial things are talked about more often than normal things
- Financial Jesus sounds like someone who knows everything about finance – just the way I want things to seem
The real reason
It is a great name!!!
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{ 7 comments… read them below or add one }
I certainly like the name! Kinda displays your quirky take on a pretty lack of interest topic like finances!
You are right, your site’s name is controversial: Financial + Jesus = intriguing. Just like this Finance – usually depicts evil and Jesus – a holy name.
Your site name is so intriguing that gets me hook in the content just to get the answer of the uniqueness of it’s name idea.It’s a wonderful strategy. The name itself can really drives traffic.
Great name.
)
Financial is rich and interesting.
Jesus is peaceful and divine.
Cool name, opposites attract.
Jesus wants me to have lots o money ay big J?
i definitely won’t forget it. great choice it’s sooo money
like your own personal name; roman german, financial jesus is kinda funny that way.
your name would be even funnier as: roamin’ german… lol