This post is about my Bachelor Thesis.

It has nothing to do with the main topics and content of Financial Jesus.

Internet Marketing and Search Engine Optimization

As a part of my thesis I intend to test some simple HTML elements and see how does using (or not using) them on a web page affect the search engine rankings of the pages.

The search engine that I am targeting is Google.
I will use different keywords and methods inside HTML tags on various ways to see which option is better for ranking higher in Google.

I have come up with a number of keywords that I will use in these files that when searched from Google, currently have 0 results.

After I have published this post with links to my made up files the files will get indexed by Google. After being indexed, I can use my special made up keywords to find the files.
For example if I intend to test how the <title> tag works I can make a simple HTML file that has a keyword called “asdeavasadhflweadjjjae” in it. Currently when you search for it in Google you will get 0 results but after the file gets indexed it will show up.

The things I am testing

Having links to other pages

Does having links on a HTML page benefit it SEO wise?

Here are links to the three files.

• The first file is intended to find out whether or not using external links in a file benefit the files ranking SEO wise.
• The second file is a test file without any links. This is necessary in order to compare the two other files against something.
• The third file is intended to find out whether or not using links to the same domain name benefit the search ranking.

Don’t worry if you click on the links and don’t understand what they are meant for – unfortunately I can’t go into great depth because that would make the experiment an immediate failure.

Matching the folder/file and keyword text

In this experiment I compare 3 different files.

1. A file with an unique keyword that has a random name and is in a random folder
2. A file that has the folder name and the keyword name match
3. A file that has the folder name, file name and keyword name match

Here are the links to the three files. ( in the order showed above)

This experiment is intended to figure out which of the 3 options above rank the highest in Google.

Keyword use in H1 tag

How should you use keywords in H1 tags in order to get maximum SEO benefits?

Here I compare 5 different files:

1. Keyword as the first word in H1 tag
2. Keyword not in H1 tag
3. Keyword twice in the same H1 tag
4. Keyword in the middle of H1 tag
5. Keyword as last word in H1 tag

Here are the links to the 5 files.

Using keywords as anchor text in internal links

Here I try do get an idea whether or not using keyword as anchor text in internal links offer any SEO benefits.

Here are the tehkupehku links. (The 4th word is a unique keyword made up by me – it has no meaning)

Keyword use in the title tag

In this experiment I try 5 different methods on how to use the keyword in a page title for maximum SEO benefit.

1. Keyword as first word in title
2. Keyword as first word in title + also keyword in somewhere in body
3. No keyword in title
4. Keyword in the middle of the title
5. Keyword twice in title

Here are the links to the 5 files.

Using the meta description tag

Is the meta description tag beneficial for your Google rating?

Here I compare 2 files:

• A file with meta description
• A file without meta description

Links to the files.

This is all for now!

Just 10 minutes ago I was doing something that millions of people online do every day and I bet that you have done it already at least once today!

I was searching for information on Google!

How cool is that?

While doing another one of my searches I suddenly had a revelation.

What I know for sure:

1. A lot of people are searching something
2. A lot of people are using Google to find what they are searching

How to take advantage of that?

In order to take advantage of the fact that a lot of people are searching(and hopefully finding) something, we should produce content that is relevant to other people. I know, basic stuff -  but keep reading!

What is relevant content?

This is where I had my revelation.

Relevant content is the content about the things you are searching yourself

Instead of trying to do what millions of bloggers are trying to do – writing content about the things that they think are of interest to other people. You should turn your eyes to the person you know best – yourself.

If I am searching for something, then chances are that other people are searching for the exact same thing using exactly the same search terms!

If you are using a certain term or keywords to search for something specific and you don’t find what you are looking for then you have a perfect chance to produce the relevant content yourself.
Make a post about what you were looking for and use the keywords that you used in your first search that didn’t provide any relevant results.

This way you will ensure that when someone googles the exact same phrase they will find your post and end up reading your blog.

Using Google Web History

Have you ever heard of Google Web History?  It records all the searches you make in Google (while logged in). That way it can be extremely useful to get an overview on what exact search terms you used to find the information you were looking for.

During the last 2 years I have made a total of 1921 Google searches. For example in December 20th 2006 at 9:45 pm I searched for “political map of europe” and on the 7th of September 2007 I searched for “hutchinson effect”.

The best part about Google Web History is that it also records the search results you clicked on. After searching hutchinson effect I visited a page in Wikipedia about John Hutchinson and read an essay about his discoveries.

Until now I really didn’t like the fact that Google saves my searches. I felt that it was somehow compromising my privacy. Now that I have realized how I can turn these searches into good and relevant content I am very happy!

Stay tuned to find new posts about the things I have been googling! The best way to do that is to sign up for our full feed RSS or subscribe via email.