This post is about my Bachelor Thesis.

It has nothing to do with the main topics and content of Financial Jesus.

Internet Marketing and Search Engine Optimization

As a part of my thesis I intend to test some simple HTML elements and see how does using (or not using) them on a web page affect the search engine rankings of the pages.

The search engine that I am targeting is Google.
I will use different keywords and methods inside HTML tags on various ways to see which option is better for ranking higher in Google.

I have come up with a number of keywords that I will use in these files that when searched from Google, currently have 0 results.

After I have published this post with links to my made up files the files will get indexed by Google. After being indexed, I can use my special made up keywords to find the files.
For example if I intend to test how the <title> tag works I can make a simple HTML file that has a keyword called “asdeavasadhflweadjjjae” in it. Currently when you search for it in Google you will get 0 results but after the file gets indexed it will show up.

The things I am testing

Having links to other pages

Does having links on a HTML page benefit it SEO wise?

Here are links to the three files.

• The first file is intended to find out whether or not using external links in a file benefit the files ranking SEO wise.
• The second file is a test file without any links. This is necessary in order to compare the two other files against something.
• The third file is intended to find out whether or not using links to the same domain name benefit the search ranking.

Don’t worry if you click on the links and don’t understand what they are meant for – unfortunately I can’t go into great depth because that would make the experiment an immediate failure.

Matching the folder/file and keyword text

In this experiment I compare 3 different files.

1. A file with an unique keyword that has a random name and is in a random folder
2. A file that has the folder name and the keyword name match
3. A file that has the folder name, file name and keyword name match

Here are the links to the three files. ( in the order showed above)

This experiment is intended to figure out which of the 3 options above rank the highest in Google.

Keyword use in H1 tag

How should you use keywords in H1 tags in order to get maximum SEO benefits?

Here I compare 5 different files:

1. Keyword as the first word in H1 tag
2. Keyword not in H1 tag
3. Keyword twice in the same H1 tag
4. Keyword in the middle of H1 tag
5. Keyword as last word in H1 tag

Here are the links to the 5 files.

Using keywords as anchor text in internal links

Here I try do get an idea whether or not using keyword as anchor text in internal links offer any SEO benefits.

Here are the tehkupehku links. (The 4th word is a unique keyword made up by me – it has no meaning)

Keyword use in the title tag

In this experiment I try 5 different methods on how to use the keyword in a page title for maximum SEO benefit.

1. Keyword as first word in title
2. Keyword as first word in title + also keyword in somewhere in body
3. No keyword in title
4. Keyword in the middle of the title
5. Keyword twice in title

Here are the links to the 5 files.

Using the meta description tag

Is the meta description tag beneficial for your Google rating?

Here I compare 2 files:

• A file with meta description
• A file without meta description

Links to the files.

This is all for now!

This is a list of 15 most important WordPress plugins that you should install in order to get a blog that has excellent functionality and high traffic.

The plugins are in order of importance. If you feel that you don’t want to install all of them in one day be sure to start with the more important ones!

1. Feedburner Feedsmith – This plugin detects all possible ways a user can access your WordPress installations default RSS feeds and replaces it with a Feedburner feed. Among others the biggest benefit of having a Feedburner RSS feed is that it can tell you how many subscribed users you really have.
2. Google Analyticator – Google Analyticator allows you to use Google Analytics to track visitors to your blog without having to add the tracking code manually to your WordPress blog. To get an small overview about the information Google Analytics provides, check out my post 10 days since the launch of FinancialJesus.com
3. Akismet – This plugin automatically checks all the comments and trackbacks people leave to your blog to see if any of them is spam. It is totally automatic, so you don’t have to do anything (if you don’t want to). Akismet comes together with WordPress, but in order to activate it, you need a API key. You can get one by signing up at wordpress.com
4. Google XML Sitemaps – This plugin generates a XML sitemap of your blog each time you write a new post and lets Google and other search engine know of new content. Without Google XML Sitemaps it could take Google weeks to make your new article findable from their search engine, but with XML Sitemaps they will always know if you have new content.
5. Post Plugin Library and Similar Posts – These plugins analyze the posts that you have written and display a list of other posts that are similar to the one your visitor was reading. The first plugin does nothing by itself – it only gives your WordPress blog a framework that you could run Similar Posts
6. Subscribe to Comments – This plugin gives your readers an opportunity to subscribe to comments left to a particular post. New comments are automatically emailed to the user.
7. Brian’s Threaded Comments – This plugin gives an opportunity to reply to individual comments. The default WordPress setup automatically puts the newest comment at the end of the list. This plugin gives the user an option to reply to other peoples comments so that the answer will be displayed directly beneath the original comment.
8. Show Top Commentators Widget – This plugin automatically counts who are your blogs top commentators and shows them with a link to their website on a sidebar. This is a great way to increase the comments left to your blog because it gives your readers the chance to benefit from your blogs traffic. For instance being a top commentator in John Chow’s blog got me 84 visitors during 10 days.
9. All in one SEO pack – This plugin gives you tons of possibilities to make your blog more findable by Google and other search engines. It gives you detailed tweaking options to how Google can see your blog.
10. Auto social – This plugin will automatically submit all your posts to del.icio.us. Great for extra traffic!
11. AddThis Social Bookmarking Widget - This plugin gives you a button under all your posts that your readers can use to submit the article to different social bookmarking sites. Again – great for traffic!

Whatever plugins you use, keep in mind that no plugin can get you traffic when you don’t have any content.

For more tips about getting traffic to your WordPress blog sign up to our full feed RSS or subscribe via email.